The regional rugby franchise, Ospreys Rugby, has appointed Anthony Cole-Johnson as its new Commercial Director.
The appointment, made by CEO Nick Garcia, is the latest step for the Ospreys to become a global rugby brand with best-in-class sports governance.
Mr Cole-Johnson’s role will be to ensure that the franchise’s commercial partners and supporters are more integral to the journey.
He will join the senior management team on January 18 with a mandate across all commercial pillars.
Commenting on the new appointment, Mr Cole-Johnson said: “The Ospreys have an enviable track record among their peers and have real ambitions to grow both within the region and into new markets and now was the right time to join the company. to close.
“I’m excited to find ways to bring more supporters back to Swansea.com stadium to be part of our journey, as well as increase our international reach for both the men’s and women’s teams going forward. “
He added: “I also look forward to working closely with Ospreys’ fantastic array of partners and helping them achieve their goals both this season and as we move forward.”
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Mr Cole-Johnson has worked both inside and outside the world of professional sports, with global brands such as Deloitte, L’Oréal, Coca Cola and Sky TV.
He also has four years of Premier League football experience with Southampton FC, where he was responsible for delivering a major five-year multi-million-pound kit sponsorship deal and a wider audience.
During that time, he developed and delivered key strategies to evolve the club’s commercial performance across retail, ticketing, memberships, C&E, partnerships and a national award-winning hospitality lounge experience.
Nick Garcia, Ospreys Managing Director, said: “Sustainable success is only possible with strong commercial offerings and the ability to demonstrate value. The way supporters engage with sport and integrate commercial partners has changed dramatically over the past decade. changed.
“We believe this is a growth area for Rugby and Anthony’s attitude, experience and drive make him the perfect candidate to take Ospreys to the next level. We are excited about what we can achieve by working with our partners and supporters under Anthony’s leadership.”