CNN’s ratings plummeted by a whopping 90 percent, both overall and in the all-important demographics advertisers were looking for in the first week of the new year.
The Jeff Zucker-run cable news network averaged just 548,000 viewers for the week of Jan. 3 — a big drop from the nearly 2.7 million viewers for the same week in 2021, according to Nielsen ratings.
The ratings from a year ago were shocked by the left-wing network’s coverage of the January 6 attack on the US Capitol, which resulted in CNN having its most watched day since Ted Turner launched the news channel in 1980.
But on the one-year anniversary of the attacks, viewers switched to CNN’s right-wing rival, Fox News, which topped the ratings for coverage of the event.
CNN has been plagued by a cascade of high-profile scandals, most notably the firing of its prime-time star Chris Cuomo after the anchor was secretly revealed to be helping defend his embattled older brother, former New York governor Andrew Cuomo, for sexual assault. harassment allegations that led to his resignation.
CNN’s longtime boss Zucker was criticized last month for the network’s low ratings and handling scandals involving network stars Cuomo and Don Lemon.
Lemon, the show’s 10pm host who followed Cuomo before he was fired, faced his own ethical scandal. The primetime anchor was criticized for reporting on Jussie Smollett’s trial after the Empire actor testified in court that the host had informed him via text message that Chicago police did not believe he was the victim of a racist act. homophobic attack.
Lemon is also being sued by a Hamptons bartender who claims the Anchor, who is gay, rubbed his own genitals and shoved his fingers in his face in 2018.
The decline in CNN’s ratings followed the network’s second most watched year on record, the Daily Beast reported. Despite a record year, viewership on the network showed a downward trend in the second half of 2021. According to Nielsen, during primetime, between 8pm and 11pm, CNN struggled to attract viewers, dropping 83% year-over-year. It had a total of 4.2 million prime-time viewers during the first week of 2021 and only 705,000 last week.
During the first week of the year, CNN recorded an 80 percent year-over-year decline in its total audience.
It also lost 89 percent of its prime-time viewership among its major demographics and 91 percent of its viewers ages 18 to 49.
CNN did not respond to requests for comment.