Industry Dive relaunches PharmaVoice | MedTech Dive

WASHINGTON —

Industry Dive ushered in a new era for PharmaVoice, the trusted resource for leaders in the life sciences, on Tuesday. Relaunched with a new all-digital format, readers will find a new user experience to read the insights and perspectives that PharmaVoice has provided for over 20 years.

Industry Dive acquired PharmaVoice in September 2021 as part of its recent expansion. With this relaunch, Industry Dive will deliver original content to a carefully curated audience of executives in a specific industry – the successful strategy that has worked for its more than 20 other publications.

“PharmaVoice fills a void for executives as a space to read about their peers’ latest breakthroughs and views on industry trends,” said Industry Dive Editor-in-Chief Davide Savenije. “Our audiences are already counting on us to deliver news and analysis through the Dive Publications. PharmaVoice offers something different. It’s an impactful community built on insights from those in the industry facing similar challenges.”

Industry Dive has transformed PharmaVoice into its signature email newsletter model. Subscribers will receive an update with the latest stories delivered to their email inbox every weekday, replacing the magazine, which published its last issue in December. Industry Dive’s in-house designers, engineers, marketers and other teams have revamped everything from the logo to the website, email strategy and coverage plans to align with the new digital format.

“PharmaVoice may look different, but we can’t wait to continue telling the stories behind the people and companies impacting the biggest developments and breakthroughs in life sciences,” said editor-in-chief Robin Robinson. “By sharing these stories through the new newsletter, readers will have faster access to articles and information than before.”

Robinson, who was Senior Editor at PharmaVoice, joins new staffer Senior Editor and Writer Meagan Parrish, who was previously Senior Editor for Pharma Manufacturing magazine. They will work on the newsletter’s interviews and articles on commercialization, research and development, cell and gene therapy, policy and regulation, and other topics.

Taren Grom, the co-founder and longtime editor-in-chief of PharmaVoice is now the editor-in-chief emeritus. She will regularly interview industry leaders and lead the Woman of the Week podcast series, the annual PharmaVoice 100 list and event, and more.”

“It’s exciting to start a new path forward for PharmaVoice,” Grom said. “I have worked closely with my new colleagues to build on what we have created and know that we will continue to serve as the place to be the most important voices on the latest industry trends.”

Industry Dive’s established Healthcare Dive, MedTech Dive and BioPharma Dive publications continue to be authoritative news sources for their industries. PharmaVoice will supplement that reporting, but will remain a separate and separate publication.

Background

The PharmaVoice acquisition was just one part of Industry Dive’s recent expansion. In total, the leading corporate journalism company had three acquisitions in 2021 and two in 2020. In summary:

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Industry Dive has redefined business-to-business media with the aim of fueling ideas and shaping agendas. The company carefully identifies and curates the audience of business leaders and decision-makers. Since 2012, Industry Dive has modernized the way industries follow the news, develop marketing plans and implement communication strategies.

Rooted in a commitment to quality journalism, Industry Dive’s 100-person newsroom covers industry-focused news in 23 publications – known as “Dives”. Reporters dive into news that touches 22 different markets and almost every department within a company. Daily newsletters arrive in email inboxes every weekday with updates, articles and analysis and the weekly newsletters delve deeper into even more specific topics. Each Dive has become an industry resource with searchable archives of news stories, outside opinion pieces, continuously updated trackers, recommended lectures, event listings, as well as customer sponsored announcements and learning opportunities.

This consistent flow of credible information engages the audience that keeps coming back. Based on what editors learn through scrutinizing the industries, a separate team works with marketers, public relations professionals and advertisers to leverage this editorial insight and the audience’s distribution channels. This creates the right opportunities for companies to bring their products and services to the attention of those who need them most.

Industry Dive’s global content studio, StudioID, takes the journalistic approach to storytelling even further, partnering with clients to nurture prospects and customers from discovery to purchase, connecting brand-on-demand. A team of content writers and strategists guide brands in 30 countries and in 30 languages ​​to tell the stories that matter to their audiences – and in return – build strong relationships, gain trust and generate demand.

Founded as a bootstrap startup in Washington, DC, by Sean Griffey, Eli Dickinson, and Ryan Willumson, Industry Dive launched its first five industries in 2012, construction, education, marketing, utilities, and waste. Falfurrias Capital Partners acquired a majority stake in the company. In 2020, the company acquired the content marketing team and services under the company formerly known as NewsCred to launch studioID, and has since completed four other acquisitions. The company has a new headquarters in Washington, DC with additional locations in New York, London and Dhaka, Bangladesh. See more at www.industrydive.com.

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