Shurooq Marks ‘World’s Coolest Winter’ With Diverse Entertainment

Sharjah24: The Sharjah Investment and Development Authority (Shurooq) has announced a packed calendar of healthy and fun activities in its destinations to mark the second season of the UAE’s ‘World’s Coolest Winter’ campaign, which ends on February 26. of all age groups, Sharjah now brims with a wide range of vibrant entertainment activities as Shurooq aims to cement the emirate’s status as a leading global destination for families and ecotourism experiences.
Festive and entertaining performances such as the circus parades, giant mascots, neon light performers, guitarists, magicians and more will dazzle visitors with their international arts and cultures.

Al Qasba
Al Qasba will be home to a wide variety of activities, including dexterous tricks by circus performers, handpan instrument music performances and a wide variety of entertainment shows on Fridays and Saturdays from 4.30pm to 9.45pm.

Al Majaz Waterfront
Visitors to Al Majaz Waterfront are greeted on Fridays and Saturdays with performers in costumes resembling well-known figures such as Charlie Chaplin, in addition to a wide variety of activities

Al Montazah Parks
Al Montazah Parks host local and international folkloric shows highlighting cultures around the world in addition to acrobatics and musicians who will stroll through the parks along with the other various activities and LED light parades. The shows at Al Montazah Parks start at 5:00 PM to 9:45 PM

Khorfakkan Beach
The pristine Khorfakkan Beach on the eastern coast of the emirate comes alive at 4:30 PM with acrobatic performances, along with musicians who will captivate visitors with great pieces of music between 6:00 PM and 9:45 PM, and many more shows that children and adults alike would enjoy .

All of these shows in Al Qasba, Al Montazah Parks, Al Majaz Waterfront and Khorfakkan Beach are scheduled from 4:30 PM to 9:45 PM on Friday and Saturday through February 26, 2022.

Spend and win
As part of the campaign, Shurooq launched its “Spend and Win” promotions for seven of its tourist destinations from which visitors will participate in raffles and five lucky winners will have an amazing experience at Shurooq’s award-winning world-class hospitality destinations. The winners will be announced in March.

Visitors who spend a minimum of AED 50 at Al Majaz Waterfront, Al Qasba, Flag Island, Heart of Sharjah, Al Noor Island, Khorfakkan Beach and Mleiha Archaeological Center are eligible to win the lottery.

The awards include luxury hotel stays at Mysk Al Faya Retreat in Mleiha, Mysk Al Badayer Retreat in the heart of the Al Badayer Desert, The Chedi Al Bait Sharjah Hotel managed by GHM Hotels, in addition to great experiences at the Mleiha Archaeological Center, which includes the Mleiha Sunset Lounge, Buggy Adventures and more.

Fostering Creativity in Entertainment
Ahmed Obaid Al Qaseer, Shurooq Chief Operating Officer said: “The events being organized as part of the ‘World’s Coolest Winter’ campaign align with Shurooq’s vision to foster innovation and creativity and create groundbreaking guest experiences for all visitors . Visitors to Shurooq’s destinations are assured of quality services and the range of activities is a great incentive for families and individuals to get outside and enjoy the beautiful weather, especially on weekends.”

“Shurooq’s diverse agenda of activities in all of its destinations offers great experiences that meet the needs of members of society of all ages and nationalities. The breadth of our programming includes musical performances, circus shows, carnivals and traditional dance shows from around the world that celebrate the UAE’s cultural diversity and respond to the interests of its multinational communities. All events meet the highest standards of public safety and precautions, including social distancing and limited capacity, are observed to ensure a safe and enjoyable experience for visitors,” he added.

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