Starcom has launched a podcast series reporting on what the metaverse is, what impact it can have on brands, and why it’s of interest to the media industry.
Five 30-minute podcast episodes were created to bring Starcom’s report Future Tensions in the Metaverse to life.
Starcom compiled the paper after forum discussions, interviews with industry experts and analysis of academic reports, as well as institutional research, social media and published content. The research pointed to four areas of tension, where metaverse virtual realities could alter the human experience:
- Social versus solo: how the metaverse first and third spaces merge
- Truth vs. Design: How the Metaverse Can Tell You Anything You Want to Hear
- Access versus ownership: how in metaverse spaces can both actions and objects be owned?
- Protection versus freedom: how the metaverse is organic but needs regulation
The first episode of the podcast discusses the relevance of the metaverse to the media industry.
For the second episode, Dansie interviews Jay Owens, researcher and tech and design writer, and Sophie Barr, business director at Starcom about the social versus solo implications of the metaverse and how they affect the way people connect and interact with each other. To hang out.
Other episodes focus on how curated and designed metaverse spaces can have an impact on human core values, what opportunities and dilemmas arise when people engage with metaverse spaces, and what new ethical considerations and responsibilities will arise for advertisers and media distributors in the metaverse.
Nadine Young, chief executive of Starcom, said: “Our online habits from the pandemic will have changed us and society forever. Brands understand that the way we consume, interact with each other and what we value will never be the same. term ‘metaverse’ is currently the shiny new word that seems to encapsulate the current excitement of the new phase of the online experience.
“So, in recognition of this changing behavior, we set out to explore new tensions that could arise from these innovations and prepare for this new space. We want to show how brands need to adapt the way they communicate in order to connect, especially through media performance and advertising.”
This story first appeared on campaignlive.co.uk.