Sporting goods company Adidas and environmental group Parley for the Oceans have teamed up to create a recycled plastic tennis court that floats in Australia’s Great Barrier Reef marine park.
Launched to coincide with the Australian Open tennis tournament currently taking place in Melbourne, the floating track was created to promote Adidas’ latest line of clothing, which uses recycled plastic.
The colorful clothing line is the latest collaboration between the brand and Parley for the Oceans.
It debuted on the floating tennis court, which was placed in the Great Barrier Reef – the world’s largest coral reef system – to draw attention to the wider problem of plastic waste.
“The new adidas tennis apparel collection, to be worn by players at the Australian Open in Melbourne, is inspired by the beauty of the Great Barrier Reef and features products from one of our sustainability innovators, Made with Parley Ocean Plastic, said an Adidas spokesperson.
“We chose to launch this collection in Queensland’s Marine Protected Park to raise awareness and positive discussion about how we can end plastic waste and protect the Great Barrier Reef.”
Adidas worked with the Great Barrier Reef Marine Park Authority to assemble the floating tennis court on one of the Navy’s ships.
The court’s surface is made from recycled plastic supplied by Parley for the Oceans, who also supply the recycled plastic used in Adidas’ latest tennis collection.
To mark the launch, Australian sports stars Ian Thorpe, canoeist Jess Fox and rugby league player Nathan Cleary played a game of mixed doubles on the court alongside model Steph Claire Smith. Adidas stated that all the balls had been removed from the water.
After the Australian Open, the surface of the tennis court will be recycled into a sports field being built at a school in the nearby town of Townsville.
According to Adidas, his latest tennis collection is part of his drive to remove plastic from his clothing.
“We are committed to ending plastic waste and by 2024 we will replace virgin polyester in our products with recycled polyester wherever possible,” said Shannon Morgan, Pacific Senior Director of Brand at Adidas.
“To achieve these goals, we foster open source partnerships and value collaboration over competition to create sustainable solutions that go beyond our own operations and influence.”
Adidas and Parley for the Oceans have previously teamed up to make 90s running shoes and classic sneakers from recycled plastic.
They have also combined to make recycled plastic football jerseys for Real Madrid and Manchester United, as well as hiking boots.
The photos were taken by Adidas.