The timeless favorite will remain the premier bowling news outlet, as it has been for over a century, but it will have a new look, new subjects and more amazing art and photos than ever before.
The magazine was last redesigned in 2008, but this is so much more than that.
The primary focus of the monthly content will shift from industry news to telling the stories of the sport’s brightest stars and the most dedicated members of the Bowling Congress in the United States.
View the latest issue here.
Many of the changes are based on trends in the sport and an internal review process to help determine what subscribers want to read, see, or learn more about as bowling fans and competitors, and the new layout is the result of a extensive research project that has looked at some of the world’s most popular magazines and entertainment sites.
“The unification of USBC and Bowlers Journal International in 2020 opened the door to a great opportunity to use the magazine’s tradition and reputation and the loyalty of its readership to share the storylines from across our sport and organization,” USBC President Melissa said McDaniel. “We are now excited to deliver a product that focuses on the readers, our members and the things they are most interested in.”
Bowlers Journal content will continue to be led by editor Gianmarc Manzione, and loyalists will still hear from their favorite writers and columnists every month, but stories will focus more on human interest and the incredible people in bowling.
Success stories come from on the track, stories of perseverance from off the track, tips from coaches and professionals, advice on health and wellness and a conscious balance between celebrating the sport’s rich history and its exciting future at the same time.
Bowlers Journal International was first published in 1913 and is the country’s longest-running monthly sports magazine. The pages and archives describe the colorful evolution of bowling, and that will remain the focus.
In 1994, the company was sold to two longtime employees, Keith Hamilton and Mike Panozzo. Panozzo is still the publisher of the magazine and is an integral part of the new direction.
“Our goal has always been to tell the stories of our sport in an informative and entertaining way,” said Panozzo. “With Gianmarc’s continued editorial leadership, that part isn’t going to change, but we know that the way people prefer to consume content and information is constantly changing. We want to bring our stories in a way that appeals to all generations of bowlers and readers A lot of research and time has gone into gauging what would get people excited about bowling and finding the best and most modern way to deliver it.”
In 2022 and beyond, magazine advertising space will be a premium, meaning less disruption to the stories and images, and more room to expand coverage and new offerings.
The magazine is available both digitally and in print. All issues from the past 12 months are available in the digital archives at BowlersJournal.com.
For those enjoying the free preview of the January 2022 issue, there is a limited-time subscription offer, available until February 28.
A one-year subscription costs $25 and a two-year subscription is $35. Anyone who chooses the two-year option can add a third year for just $1 more.
To activate the special offer, click on here or visit bowlersjournal.com/special-offer/.
The Bowlers Journal name also remains part of one of the longest-running events in the sport: the Bowlers Journal Championships.
The tournament celebrates its 75th year together with the USBC Open Championships, and all participants will receive a free one-year subscription to the magazine with their first singles submission in Las Vegas.
The Anniversary Edition of the Bowlers Journal Championships will be held from March 11 to July 17 at the South Point Bowling Center.