Brunswick Billiards is acquired by Indiana sporting goods company

Illinois-based Life Fitness plans to sell its Brunswick Billiards pool table and recreational game business to Escalade Inc., a publicly traded sports goods company based in Indiana. Brunswick Billiards will remain located in…


Illinois based Life Fitness plans to be Brunswick Billiards pool table and rec room games business to Escalade Inc., a privately held sports equipment company based in Indiana. Brunswick Billiards will remain based in the Bristol village of Kenosha County, where the company has a 121,000 square foot facility. The current management team, including CEO John Kazik, will continue to lead the company. The deal requires Escalade to pay a base cash amount of $32 million, with adjustments for working capital, certain liabilities and transaction costs, according to securities filed. “Over the past few months, as we got to know the Brunswick Billiards team, we’ve seen firsthand their passion for Brunswick Billiards products, customers and employees,” said Walt Glazer, chief executive officer. We are now ready to combine our talented teams to create a world-class company that will continue to provide great quality and value for generations to come.” Brunswick Billiards was part of the 2019 sale of Life Fitness worth $490 million from Brunswick Corporation to KPS Capital Partners in R&D, connected fitness and supply chain,” said Paul Stoneham, CEO of Life Fitness. Stoneham said Escalade is a would be natural home for Brunswick Billiards Escalade has a number of brands in different categories of sporting goods including archery, foosball tennis, basketball goals, pickleball, play systems, fitness, gaming tables, water sports, darts and outdoor games Escalade has been active in the billiards market since 1977 and has several other brands in its portfolio, including American Heritage, Cue&Case, Lucasi, Mizerak , PureX, Rage and Players.The company acquired American Heritage in the fall of 2020. “We at Brunswick Billiards couldn’t be more excited about what the future holds with the support and resources from Escalade. We intend to retain our workforce and utilize our they combined strengths in supply chain, logistics, R&D and retail distribution. Brunswick Billiards is a perfect addition to Escalade’s robust brand portfolio built up over the past 99 years,” said Kazik.

The Brunswick Billiards Facility in Bristol. Photo credit: Google

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