The Welsh Rugby Union chairman has taken the unprecedented step of allowing clubs to return a percentage of unsold shares so it can help get the last few thousand in the hands of supporters.
Doubts over the duration of the pandemic safety measures put in place by the Welsh government meant sales of a game, which would normally reach a capacity of 74,000 well before kick-off, came to a halt over the Christmas period.
But the WRU and member clubs that pre-order large groups of tickets have been under pressure to make up for lost sales since the measures were lifted and Welsh rugby received the welcome news that packed crowds could attend the showcase matches.
The WRU ticket office and commercial operation are geared up to handle thousands of tickets and although there is only a short sale period left before the Scots are in town, it has managed to sell tickets in record time.
But affiliated clubs still have tickets left for the game in Scotland and for some this means they could be left out of their pockets if not connected to the many supporters who still want tickets.
“We know there is demand from the Welsh public, after all, the Six Nations is one of the biggest shows in the city and a must-see event for Welsh rugby fans across the country,” said WRU President Butcher.
“When supporters realized the match in Scotland would be at full capacity they came back to us but the way our ticket distribution works our member clubs have first refusal and are ordering their allocations well in advance.
“Our clubs ordered their tickets in good faith in the autumn and while some clubs may be doing well in terms of sales, we don’t want any of them to be unnecessarily burdened with tickets due to the pandemic. through no fault of their own.
“Whatever the problem, the WRU has the ability to meet some of the demand we see and also help our rugby clubs do that, so it was only right that we intervened.”
The WRU allows member clubs to return up to 25% of their original allocation in the first instance. This should mean that both clubs and the WRU have manageable amounts of tickets for sale for the match in Scotland. The offer is not expected to be repeated for either France or Italy’s matches, which will also be played in Cardiff, as both games have much longer sales windows before being played.
“It’s a win-win situation for supporters who are still looking for tickets,” Butcher added.
“Six Nations tickets are normally like gold dust, but this is now an opportunity for fans not normally there to enjoy a once in a lifetime experience.
“The best way to get a ticket is to always contact your local rugby club and this is the way to directly benefit from Welsh rugby at a community level, but we will now have a wider range at the WRU too which is for sale online.
“In both situations it is a win-win for the fan, so we would like to call on all supporters to get their tickets quickly to cheer on Wales as they defend their Six Nations Championship title in Cardiff next month.”
Clubs also have the option to post unsold tickets on the WRU’s supporters exchange platform, created by Seat Unique, which goes live online ahead of the Wales-Scotland match. This regulated supporter exchange platform protects buyers, with all tickets guaranteed by the WRU and notifications of where the cheapest tickets are available at the point of purchase.
A deadline of midnight on Tuesday 25 January is in effect for clubs to request the return of Wales v Scotland tickets.
Visit your local rugby club now to purchase tickets or contact the WRU directly at www.wru.wales/tickets.