Celebrities in music, film and otherwise jump on the metaverse hype train.
Snoop Dogg creates a “Snoopverse” while Paris Hilton lets users buy her virtual outfits.
The bandwagoning begs the question: are they cashing in on the hype or early in the future?
The metaverse may not really exist yet — but that doesn’t mean celebrities A-listers aren’t trying to monetize the concept.
Take Snoop Doggs “Snoopverse”, which the rapper teased last week as soon as there is a release date. It exists on The Sandbox, a platform built on the Ethereum blockchain, and is advertised as a venue for virtual concerts, art and car exhibits, pool parties, shopping, and a digital replica of his massive California mansion.
The price for an early access pass? Nearly $2,000 for one of the 5,000 tickets.
Then there’s Paris Hilton’s virtual island built in Roblox called Paris World, complete with digital copies of her California home and closet where users can loot her wardrobe and buy outfits.
“I think it’s important that people are not only in the physical world, but also in the digital world,” the actress told Bloomberg.
But the celebrity hype — the same kind that has gathered around diet teas and the like in the past — matches what we know right now about the metaverse concept: It’s a buzzword for technology that hasn’t fully materialized or isn’t yet. has not been widely adopted.
So their involvement begs a question: are they just early to get on what will one day be a lucrative (and popular) train? Or are they just cashing in on a hype?
The metaverse… that’s hot
Experts predict that the metaverse will one day be a place where society can come together to live, work and play. Some previously told Insider that it will be such an integral part of everyday life, like the Internet, that people will feel ostracized if they can’t access it.
In that sense, the metaverse is not there yet. But that hasn’t caused hoardes of respected institutional investors, venture capitalists, and others to pile up.
Web3, NFT and crypto fanatics have also positioned themselves behind it. It was an NFT collector who paid $450,000 in December for a plot of land in the Snoopverse.
Celebrities have already embraced these other decentralized technologies.
Hilton has become an online mascot for them, from NFTs to a Twitter profile picture with Bitcoin’s undeniably bullish glowing red eyes.
Others are starting with metaverse-ready parts, such as creating digital avatars based on their real selves, allowing fans to buy and sell virtual merch for them. The virtual avatar company Genies designs digital versions of the likes of Rihanna, Cardi B and Migos.
“Migos has locked up your metaverse IV,” Offset said, according to Hypebeast. “The Genies platform allows us to further engage culture and deliver meaningful experiences.”
So whether the metaverse is near or just vaporware, the celebrity elites in film, music and entertainment seem to think it’s our fault.
As actress Reese Witherspoon tweeted this month, “everyone will have a parallel digital identity in the near future”.
“Are you planning this?” she asked.
Read the original article on Business Insider