Perfect Happiness wins at Oaklawn on December 12, 2021
The Pack will be back in Green Bay, Wisconsin and Hot Springs on Saturday. Paul Farr has a strong interest in both places.
Farr, 54, is a self-proclaimed megafan of the Green Bay Packers, who will host the San Francisco 49ers in the NFL Divisional playoffs on Saturday night. Farr also owns more than 100 horses, most of them in partnerships, including two that competed in Oaklawn Saturday afternoon – Warrior’s Battle in race five and Perfect Happiness in race eight, the $150,000 American Beauty Stakes for older female sprinters.
Farr’s game plan? Watch the races on a huge outdoor television from the ‘tailgate patio’ of his mansion in the Titletown neighborhood of Green Bay, then walk one block to the iconic Lambeau Field to watch the Packers.
“It’s the same place where we saw Perfect Happiness win in the last game I was home for, the last game or the game before, I forgot,” said Farr. “Everyone encouraged her. She had three seconds in a row and she broke one. We are indoctrinating as many people as possible into horse racing.”
Farr lives in Center Valley, Pennsylvania, about 50 miles north of Philadelphia, but he is originally from Green Bay and started attending Packers games as a child. Farr’s home is now a sanctuary for the team, with approximately 2,000 square feet in his basement renovated to mimic the Packers locker room at Lambeau Field.
Farr’s most prized Packers memorabilia include the game-used jerseys of Super Bowl-winning quarterbacks Bart Starr, Brett Favre and Aaron Rodgers and Pro Football Hall of Fame wide receiver Don Hutson and cleats worn by player/coach Curly Lambeau, who co-wrote – founded the team in 1919.
Farr also said he has two Super Bowl XXXI rings—Green Bay defeated New England 35-21 in 1997—an NFC championship ring from that season, team-themed watches and pendants from the 1920s and 1930s, and team-signed footballs from the 1930s.
“Everyone who collects fights for it,” says Farr, whose primary activity is financing startups. “You’ve got that, ‘Well, this is what I’ve got. Like, I can help you.’ It’s that sort of thing. There is a known universe of people collecting it like this.”
Farr’s collection of horses is also growing. After diving into ownership about a decade ago, Farr began investing more heavily in 2019, initially partnering (fractional ownership) through the nationally prominent Ten Strike Racing of co-founders Marshall Gramm and Arkansas-born Clay Sanders.
Farr was already friends with Pennsylvania owner Michael Caruso, who, in partnership, campaigned for the 2018 and 2020 Eclipse Award winner Monomoy Girl. During a trip to Churchill Downs, Farr said he wanted to see Monomoy Girl in the barn. from coach Brad Cox. That meeting led to an introduction to Liz Crow, Ten Strike’s race manager, and eventually Gramm and Sanders. Cox is also one of Ten Strike’s trainers.
Multiple stakes winners Whereshetoldmetogo and Grade 3 winner Lady Rocket were among the first horses Farr had with Ten Strike. Farr is now involved in numerous other partnerships and campaigning for horses with the likes of Sol Kumin, West Point Thoroughbreds and Staton Flurry of Hot Springs.
Farr also races horses under his Titletown flag — Green Bay’s nickname is “Titletown” after winning an NFL record of 13 world championships — and said he owns pieces of more than 120 in total.
“From 2 ½ percent to 100 percent,” says Farr, who also exclusively owns 16 broodmares, including Is It Gold, a half-sister to champion Swiss Skydiver. “It is rare that I buy 100 percent. That’s only five or six.”
Titletown Racing Stables is already represented by four winners at the 2021-2022 Oaklawn meeting: Perfect Happiness (December 12 grant sprint), Warrior’s Battle (December 5 maiden claiming sprint and January 7 starter/optional claiming sprint) and Magnolia Midnight (January 15) grant sprint).
Flurry co-owns Perfect Happiness, which is trained by Cox. Other partners in the Dallas Stewart-trained Magnolia Midnight are West Point Thoroughbreds. Warrior’s Battle is a 3-year-old half-sister to Warrior’s Charge, the class 3 multiple millionaire for Cox and Ten Strike. Farr has no financial stake in Warrior’s Charge, but he was in Oaklawn for the horse’s win in the $500,000 Razorback Handicap (G3) in 2020.
Warrior’s Battle, co-owned by Ten Strike, was purchased for $50,000 during the Keeneland November Breeding Stock Sale in November. Khozan’s daughter, also trained by Cox, wore Farr’s Green Bay-themed silk on January 7 and would be sold about a week later at Keeneland’s January Horses of All Ages Sale before being withdrawn.
“We didn’t believe that was the best way to optimize value,” Farr said. “Like, she had more to prove. She looked like she had handled that last group well.”
Warrior’s Battle is the 3-1 program favorite for Saturday’s fifth race, a 1-mile starter/optional claimer, which will mark her two-inning debut. Perfect Happiness (8-1) makes her debut in the 6-furlong American Beauty. The Packers, meanwhile, are 5 ½-point favorites.
“Hope it will go well against San Francisco, so we’ll see,” Farr said.
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