Escalade Completes Asset Acquisition of the Brunswick Billiards® Business from Life Fitness, LLC

EVANSVILLE, Ind., January 21, 2022 /PRNewswire/ — Escalade, Inc. (NASDAQ: ESCA), a leader in indoor and outdoor recreational sporting goods and equipment, today announced that it has completed the acquisition of the assets of the Brunswick Billiards® business of Life Fitness, LLC. a portfolio company of KPS Capital Partners, LP.

Escalade, Inc. (PRNewsphoto/ESCALADE, INC.)

The acquisition of Brunswick Billiards® enables Escalade to further expand its product offering and its connection with consumers within the billiards and indoor recreation market.

“The addition of the iconic Brunswick Billiards® brand to Escalade’s portfolio increases our market leadership. The talented teams from Brunswick Billiards, Escalade and Life Fitness worked very well together to bring this transaction to a close. dealers and consumers with great quality and value in our wide range of gaming tables and accessories,” said Escalade’s CEO Walt Glazer.

Brunswick Billiards will remain located in Bristol, Wisconsin and led by John Kazik, General Manager, and his management team.

Baird was Life Fitness’ exclusive financial advisor on the transaction.


Founded in 1922, headquartered in Evansville, Indiana, Escalade designs, manufactures and markets sporting goods, fitness equipment and recreational equipment for indoor and outdoor use. Our mission is to connect family and friends and create lasting memories. Leaders in our respective categories, Escalade’s brands include Bear® Archery; STIGA® table tennis; Accudart®; RAVE Sports®; Victory Tailgate®; Onix® Pickleball; Goalrilla™; Lifeline® fitness products; Woodplay®; American Heritage Billiards®. Escalade’s products are available online and from leading retailers across the country. For more information on Escalade’s many brands, history, finance and governance, please visit or contact Patrick Griffin, Vice President of Corporate Development & Investor Relations at 812/467-1358.


Life Fitness, LLC is the world leader in commercial fitness equipment. The company manufactures and markets its strength and cardiovascular equipment through its iconic family of brands, including Life Fitness, Hammer Strength, Cybex, ICG® and SCIFIT. The equipment is distributed to more than 250,000 fitness facilities in more than 160 countries worldwide. Life Fitness, LLC is headquartered near Chicago, in Franklin Park, Illinois. For more information about Life Fitness, LLC, visit


This report contains forward-looking statements regarding current or future trends or factors that are subject to risks and uncertainties. These risks include, but are not limited to: specific and general effects of the global COVID-19 pandemic on Escalade’s financial condition and results of operations; Escalade’s plans and expectations regarding the transition to the new Chief Executive Officer and any related effects and consequences; the impact of competitive products and pricing; product demand and market acceptance; new product development; Escalade’s ability to achieve its business objectives, particularly in relation to its Sporting Goods business on which it has chosen to focus; Escalade’s ability to successfully achieve the expected results of strategic transactions, including the integration of acquired assets and businesses and divestments or discontinuations of certain businesses, assets, brands and products; the continuation and development of important customer, supplier, licensing and other business relationships; Escalade’s ability to develop and implement our own direct-to-consumer e-commerce distribution channel; Escalade’s ability to successfully negotiate the changing retail environment and changes in consumer buying behaviour; the financial health of our customers; disruptions or delays in our business, including but not limited to disruptions or delays in our supply chain, due to political unrest, war, labor strikes, natural disasters, public health crises such as the coronavirus pandemic and other events and circumstances beyond our control; Escalade’s ability to control costs; Escalade’s ability to successfully implement actions to mitigate the potential impact of tariffs and other trade restrictions that apply to our products and raw materials, including impacting the cost of producing our goods, importing products and materials into our markets for sales, and on the pricing of our products; general economic conditions; fluctuation in operating results; changes in foreign currency exchange rates; changes in the securities markets; Escalade’s ability to obtain financing and comply with the terms of such financing; the availability, integration and effective operation of information systems and other technology, and the potential interruption of such systems or technology; data security risks of privacy breaches; and other risks described from time to time in Escalade’s filings with the Securities and Exchange Commission. Escalade’s future financial performance could differ materially from management’s expectations stated herein. Escalade assumes no obligation to release any revisions to these forward-looking statements after the date of this report.



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SOURCE Escalade, Incorporated

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