Nine Pens FTA Broadcast Deal For Upcoming Men’s Cricket World Cups

  • Nine to broadcast 2022 T20 World Cup and 2023 Cricket World Cup
  • Network to broadcast every match with Australia, as well as the finals of both tournaments
  • 2022 Women’s Cricket World Cup will be streamed for free on Kayo Freebies, but will not be on FTA television

Australia’s Nine Network has secured live free-to-air (FTA) coverage of the 2022 T20 World Cup and the 2023 Cricket World Cup through a sub-license agreement with pay-TV channel Foxtel.

The agreement for the two International Cricket Council (ICC) events will see the commercial network broadcast every match featuring the Australian men’s national team, as well as the finals of both tournaments.

“Every Cricket World Cup is a premier event on the international calendar and we are delighted to be the free-to-air home of the 2022 T20 World Cup in Australia and the 2023 World Cup to be held in India,” said Brent Williams , the sports director of Nine.

“Nine has a long and proud history of cricket and we look forward to continuing that with all of the Australian and major matches from these prestigious events broadcast on Nine’s platforms.”

However, Nine will not be showing the upcoming 2022 Women’s Cricket World Cup as they have chosen not to sublicense the rights to that event. The tournament, which takes place from March 4 to April 3, will be streamed exclusively on the pay-TV network Foxtel and the subscription streaming service Kayo.

Australian women’s national team players were quick to express their disappointment at the lack of FTA television exposure for their upcoming tournament, featuring wicketkeeper Alyssa Healy go to Twitter to offer her followers Kayo gift cards to watch the event.

“If it doesn’t air for free, it excludes a significant portion of our population who are unwilling or unable to pay for TV subscriptions,” Healy told reporters over the weekend.

“It’s a bit of a slap in the face to say we’re not commercially viable … it’s a bit hard to accept in that regard.

“With fans unable to travel, viewership is probably more relevant at this point than bums on seats.”

Vice Captain Rachel Haynes added: “It sends a really powerful message to see our female athletes get the chance to be in the spotlight. Visibility is extremely important. I’m disappointed it’s not on free-to-air TV in Australia.”

Despite the lack of a traditional FTA channel, it has already been reported that this year’s Women’s Cricket World Cup, as well as the 2023 Women’s T20 World Cup, will be live streamed for free on Kayo Freebies.

Leave a Comment

Your email address will not be published.