SARATOGA SPRINGS, NY (NYRA) — Caesars Sportsbook, a division of Caesars Entertainment, Inc (NASDAQ: CZR) (“Caesars”), today announced a partnership agreement with the New York Racing Association, Inc. (NYRA) establishing Caesars as an official sports betting marketing partner and the title sponsor of the NYRA Turf Triple Series.
In addition, Caesars Sportsbook will partner with NYRA Bets to provide its customers with sports betting promos and offers both statewide and onsite at Belmont Park and Saratoga Race Course, as well as access to VIP hospitality assets for Caesars Sportsbook bettors through the Caesars Sportsbook app integration with the leading loyalty program, Caesars Rewards. Hospitality assets include prime seating at the Saratoga Race Course, the premier summer race in the world.
“This new marketing partnership with NYRA will strengthen the Caesars Sportsbook brand for customers of NYRA Bets and at Belmont Park and Saratoga Race Course, two of the most important venues in the sport.” said Eric Hession, co-chair of Caesars Digital. “We couldn’t be more excited about this partnership to reach horse racing fans and look forward to our involvement in NYRA’s premier thoroughbred racing.”
Originally launched in 2019, the Turf Triple is a series of races contested at Belmont Park and Saratoga Race Course, each with a $1 million purse and designed to showcase the best 3-year-old turf runners in the world. Starting this spring, the Caesars Turf Triple will consist of the Grade 1, $1 million Caesars Belmont Derby; the Grade 1, $1 million Caesars Saratoga Derby and the $1 million Caesars Jockey Club Derby.
Caesars Sportsbook was one of the first sports betting providers to launch in the Empire State the day mobile sports betting went live, taking advantage of its relationship with NYRA Bets to reach its online horse racing audience.
In addition to the Caesars Turf Triple, Caesars Sportsbook will be a well-known brand on the grounds of Belmont Park and Saratoga Race Course throughout the spring, summer and fall, while providing race fans with a variety of marketing activations and promotions.
“Caesars has been a household name in the gaming and entertainment industry for decades,” said Tony Allevato, NYRA Chief Revenue Officer and President of NYRA Bets. “NYRA seized this opportunity and we look forward to deepening this partnership in the future.”
Sports fans across the Empire State can download the Caesars Sportsbook app on iOS or Android and place sports bets on their favorite sports while earning Tier Credits and Reward Credits that can be used to unlock unbeatable experiences across the Caesars portfolio of properties and partnerships .