Brad Keselowski has made a bold move by hiring Auto Racing’s Bill James for Roush Fenway

“Lies, damn lies and statistics” is a phrase often attributed to Mark Twain, although the phrase tends to crop up in conversations about analytics in baseball, a niche that barely existed until Bill James began writing his annual baseball abstract in 1977.

The Boston Red Sox took a bold step by giving James an office in 2002, and he retired 17 years later with four World Series rings. Now the baseball team’s motorsport cousin has struck again by hiring the auto racing version of James as Brad Keselowski continues to upgrade Roush Fenway Keselowski Racing.

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