The CARS Solid Rock Carriers Tour is pleased to welcome McCallister Precision Marketing back as a marketing partner for the 2022 season.
McCallister Precision Marketing, a motorsports marketing organization focused on helping emerging racers prepare for their future, has been named the Official Motorsports Marketing Company of the series.
In addition, McCallister Precision Marketing will sponsor the CARS Pro Late Model Tour Rookie of the Year Award, which will pay out $1,000 to the top-ranking Rookie of the Year nominee. The company will also be the title sponsor of the CARS Late Model Stock Tour post-race event highlight video and presenting sponsor of the CARS Tour TV Free Race Preview.
This is the second time McCallister Precision Marketing has partnered with the CARS Tour. The two entities previously worked together during the 2020 season.
“Tonya McCallister is a staple in the motorsport marketing world and also a staple at CARS Tour events,” said CARS Tour owner Jack McNelly. “The fact that she has been in the business for almost 20 years speaks for itself. They have established themselves as the premier motorsport marketing company in the country. ”
McCallister Precision Marketing was founded in 2005 by Tonya McCallister, a lifelong member of the racing fraternity who grew up watching her father race dirty models and drive race cars himself for a short time. After graduating from college, she began a career in marketing with a job at a local hospital. In 2005, she decided to leave healthcare and open McCallister Precision Marketing to pursue her passion for racing.
McCallister Precision Marketing focuses on assisting emerging racing drivers with career development and promotion. McCallister Precision Marketing helps drivers build confidence in front of and behind the camera, giving them the tools they need to move on to the next level.
The services provided by McCallister Precision Marketing include driver promotion, press releases, driver/team placement, graphic design, social media support, marketing materials and much more.
Two McCallister Precision Marketing clients, Lee Faulk Racing and Development and driver Kody King, are slated to contest the entire CARS Pro Late Model Tour schedule together this season.
“The CARS Tour is one of the premier touring late model series in the United States and it is an honor to continue our relationship with the series,” said McCallister. “Jack McNelly, Chris Ragle and Keeley Dubensky have done an amazing job of growing the series despite numerous challenges over the past two years and we are excited to continue this amazing ride with them.”