Construction is underway for a new boardwalk beer hall and live entertainment venue at Bally’s Atlantic City†
The indoor/outdoor concept in the Dennis Tower courtyard will be, at least, partially complete by summer, according to casino executives.
Public documents detail a 5,100-square-foot enclosed beer hall with a retractable roof and glass walls that open.
The addition expands the area once occupied by Harry’s Oyster Bar†
New look courtyard at Bally’s Atlantic City
Combined with the former restaurant space, the new beer hall will feature a full-service dining room and bar, blackjack tables, foosball and billiards, lounge areas and a 300-foot performance stage. The outdoor area will seat nearly 200 people around fire pits, cornhole boards, yard games and a 200-foot stage.
The yet-to-be-named courtyard venue is part of a $100 million reinvestment by Bally’s Corporation at the Atlantic City property. Other projects include hotel room and suite renovations, a new lobby bar and restaurants, a high-limit slot room and the FanDuel Sportsbook.
Live music on AC Boardwalk
Michael Monty, assistant general manager of Bally’s Atlantic City, tested last month during a land-use hearing. He said Bally’s Corporation is trying to “transform (Bally’s Atlantic City) to a more premier property in the market, to what it used to be back in the day.”
The courtyard beer hall’s location at the center of the Boardwalk will attract new and returning customers, he said.
“What they will be seeing, if all goes as planned in our vision, is an indoor/outdoor beer hall with live entertainment, featuring both local and regional bands, that will draw a crowd that’s both gaming and nongaming,” Monty said.
AC casinos are more than just gambling parlors
Today, Atlantic City casinos rely more heavily on non-gambling options for guests to generate revenue than in the past. The market’s highest-performing properties are more than just gambling halls — they are full-fledged resorts.
Bally’s Atlantic City is taking a cue from other casinos in town. It’s all part of a corporate effort to regain some of the property’s former glory.
“Ultimately, we see (the courtyard beer hall) as an introduction to our gaming amenities,” Monty said, “but there’s gonna be a crowd, as we’ve seen at some of our competitors, there’s a non-gaming crowd, that comes for this entertainment.”
Renderings provided by Sosh Architects
Featured image AP Photo/Wayne Parry