Throughout the day Thursday, the UO athletic department is using its social media channels to celebrate landmarks in the Ducks’ history of women’s sports. Those range from the fielding of a women’s basketball team beginning the year after Title IX was signed into law to the recent national championship finals appearance by the golf program.
Title IX of the Education Amendments of 1972 was passed on June 23, 1972, prohibiting discrimination based on sex in educational programs including collegiate athletics.
To mark the anniversary, Oregon athletics’ Women in Flight program launched its “Go Do Anything” fundraising campaign. Seeded by donations of around $4.5 million when announced in January, “Go Do Anything” set a goal of raising a total of $9 million to support the Ducks’ women’s programs. Recently the campaign crossed the $7 million threshold.
To support the campaign, Oregon athletics will auction off two specially designed pairs of Air Jordan I Mids, packaged in commemorative boxes.
The shoes bare the “Go Do Anything” logo on the tongue and share a colorway with the campaign’s logo. They were designed by Elizabeth Brock-Jones, Senior Innovator at Nike and UO instructor of product development, and Senior Executive Assistant Kendal Bagby, in collaboration with Tinker Hatfield, Nike VP of Design and Special Projects and former UO track and field student athlete.
Oregon’s achievements in women’s athletics are numerous, from the nation’s first and only Triple Crown of national titles in cross country, indoor track and field and outdoor track and field in 2016-17, to a women’s basketball Final Four appearance in 2019, to a women’s volleyball national finals appearance in 2012, to several trips to Oklahoma City for the Women’s College World Series. “Go Do Anything” is intended to continue that track record of excellence, and lift Oregon’s women’s teams to new heights in coming years.
“The ‘Go Do Anything’ campaign is the next great step for Oregon athletics and our fundraising initiative,” UO director of athletics Rob Mullens said. “It’s the next step of Women in Flight. It’s taking the success of Women in Flight to the next level, while we celebrate 50 years of Title IX. It’s another industry leading campaign where we show our values to the world, and support our women student athletes.”
In recent years new opportunities have been created for female student-athletes in lacrosse, beach volleyball and acrobatics and tumbling. The department also has had traditions of competing in field hockey, gymnastics and swimming and diving.
To explore other notable achievements in UO athletics history and hear from current and former student-athletes about the impact of Title IX, check out Oregon’s social media channels on Instagram, Facebook and Twitter, including the @GoDucks and @UOWomenInFlight accounts.